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SHERBET MEDIA

The Taxi Advertising Specialist

Taxi Advertising in London with Sherbet Media

Welcome

Trust

Sherbet Media are a London Taxi advertising company and part of the Sherbet London network. Sherbet London are one London’s largest fleets of black taxis and offer a premium elite fleet of London taxi drivers.  Taxis are a hugely important part of London’s transport network and an icon symbolising London the world over..

Accountability

Out-of-Home media and taxi advertising in particular, has never been so accountable. Using digital photographic recording, professional operations facilities and hi-tech GPS tracking, we can track and report every taxi as it delivers your campaign.

Track Record

We launched our first campaign in 1995. Since then we’ve developed new formats, added value and the latest technology. Promoting brands from travel, leisure, finance, retail, charity, entertainment and FMCG, our experience in promoting consumer and B2B brands is unequalled.

Results

From global blue-chips to dynamic start-ups and national tourist boards to Worldwide Olympic Partners, we have run some of the highest-profile, most recognisable and memorable taxi campaigns ever launched, many of which repeat year after year.

NEWS

Our Clients Campaigns

Visit Qatar at WTM 2017 with Sherbet Media Taxis

Visit Qatar taxis at World Travel Market 2017

Visit Qatar returns to London to showcase their exhibit at World Travel Market (WTM) 2017   Visit Qatar unveils its new campaign, ‘Qatar Welcomes the World’ at World Travel Market – one of the leading, prestigious events in the global travel trade calendar. The QTA stand showcased a strong delegation of leading private sector partners including…

Details

ENIT Italy tourism Sherbet Media Taxi Advertising WTM

Italy and Sherbet Media taxis promote Italian tourism at WTM

Italia and Sherbet Media taxis promote Italian tourism Food, wine and sports – just three things that Italy is known for and many more will be promoted as a celebration of Italian cultural heritage at this year’s World Travel Market. Italia tourism as an Official Premier Partner at WTM 2017, chose Sherbet Taxis to enhance…

Details

Mansion Casino Sherbet Media Taxi Advertising Campaign London

Mansion Casino | We’re ready to play, are you? | Sherbet Media Taxi Advertising Campaign

The newest Mansion Casino ‘We’re ready to play, are you?’ campaign with Sherbet Media taxi advertising This past season we were delighted to showcase stunning Mansion Casino Supersides on our Sherbet taxis. Sherbet & Mansion Casino colourful taxis were turning heads on the streets of London raising awareness of the brand and its newest offer amongst large…

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Sherbet Media Eurowings Winter 2017 Campaign St Pancras London

Experience winter with Eurowings | Snow Better Place To Ski

Eurowings ‘Snow Better Place To Ski’ Campaign with Sherbet Media ‘Part of the Lufthansa group, based in Germany, Eurowings flies to more than 150 destinations across Europe and to popular holiday destinations around the world, such as Las Vegas, Punta Cana and Bangkok. Eurowings has recently opened up some of its exciting winter destinations to…

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WHY TAXIS

Audience and Statistics

Taxis carry messages on both major and minor roads, adding unique cover.Taxis can penetrate messages in areas where other traffic is banned.
With taxis, advertisers can reach up to 30 million consumers per week in major cities (Source Outsmart).
ABC1 adults make up 71% of audience viewing tip up seats in the last 7 days
Advertising viewed inside London taxis are 61% male and 39% female.
81% of ABC1 spontaneously recalled seeing a brand on taxis. Waiting taxis keep the message visible in key locations.
High dwell time for interior ads to target quality passengers.
Digital screens allow advertisers to reach audiences with moving words and pictures.
Taxi audience is upscale, active, affluent and mobile (Source TGI 2012). Taxis are for calm and private space for passenger.
Iconic London taxis have stamped their presence on the capital for over 100 years. Being part of the ‘London scene’ means that they feature regularly in regional, national and global media coverage, and can even make the news in their own right.

INTERNATIONAL REACH 

Why use Sherbet Taxis

International Reach

The global reach of the Sherbet taxi media network enables us to plan and book campaigns in territories throughout Europe, in Africa, Asia and North America from our base in the UK. The impact of running simultaneous campaigns across markets is well proven, and our direct operational relationships with taxi media owners makes the process efficient, effective and achievable for our clients.
Taxi Advertising in Albania, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, UK, US, Ukraine, Kenya, Nigeria, Uganda, and Brazil

United Kingdom Reach

There is no taxi media operator in London with a longer or closer association to the trade. London is at the heart of most UK campaigns, although the regions offer attractive opportunities too. The Sherbet team have extensive experience of running campaigns across England including London, and in Scotland, Wales, Northern Ireland and the Republic.
Taxi Advertising in London Taxi Advertising in Manchester • Taxi Advertising in Birmingham • Taxi Advertising in Bristol • Taxi Advertising in Wales • Taxi Advertising in Scotland

American Reach

The North American market is key to many brands. Sherbet has a network of tactically positioned outdoor media networks in key States and territories from coast to coast. With unique audience profiles, media formats and commercial arrangements in place, Sherbet can run trans-Atlantic taxi campaigns independently, or as part of a coordinated multi-market programme.
Taxi Advertising in Chicago, Las Vegas, Los Angeles, New York and San Francisco

OUR TEAM

Ambitious People, Innovative Taxi Advertising

Asher

Asher Moses

CEO

 

Recognised and respected throughout the taxi trade, Asher has a talent for identifying and delivering commercial opportunities and leading businesses to success. He has a proven track record in taxi fleet management, media sales, operations and creative marketing. Asher was a licensed London taxi driver himself in the 1980s and went on to found Taxi Promotions, helping to establish the emerging taxi advertising platform in London. In 2009 he acquired Taxi Media from Clear Channel Outdoor. Having established working relationships and revenue streams with 23% of the entire London taxi fleet, Asher sold Taxi Media to US company VeriFone.

Leah

Leah Melinek

FINANCE & COMMERCIAL DIRECTOR

 

Leah provides the business with a strong commercial leadership and has over 12 years’ experience directly within the taxi media industry. During this time, she has managed the acquisition of previous taxi advertising business Taxi Media from Clear Channel as well as overseeing the buyout of the taxi media company to VeriFone. Her responsibilities included negotiations of many of the complex trading and financial arrangements on a day to day level as well as key management decisions for the business.