Privacy Policy

We are Sherbet London taxi Ltd and all its subsidiary companies, associates and partners. At Sherbet we are very serious about protecting your privacy. Your trust is our most important asset. This privacy policy explains how we may collect information from you via our websites and how that information may be used subsequently. If you have any queries in relation to this privacy policy please contact info@sherbetlondon.com. By browsing and using our website, you agree to this policy governing your use of the website. If you do not accept this policy, please do not use our website. This policy applies only to this website and not to other websites to which we provide links. We also enter into agreements with commercial partners whose websites may be co-branded or framed by us and which you may visit directly through our website. These websites are not subject to our privacy policy. You are advised to read the privacy policy of such other websites. We may change our privacy policy from time to time without notification and you should regularly review this policy when you visit our site. Collection of personal information We will only collect personal information from you (such as name, address, telephone number, email address etc.) that you have provided voluntarily to us, either by completing a registration form for marketing emails, an enquiry form, or sending an email to us. Please do not submit your personal data to us if you do not wish us to collect it.

Use of your information

You agree that we may obtain, hold, correlate, merge and use your information (including personal information) for the purpose of providing you with our services and ancillary services and for our internal business purposes. These include (without limitation): Personalising your visits to the site and developing the design and style of the site to improve our services to you. To inform you about the latest changes to our website, products and services or promotional offers that you might find interesting. Communication (and personalising such communication) with you from Sherbet and all its subsidiary companies, associates and partners, informing you if you have been successful in any competitions or promotions. Compiling customer reviews. For market research purposes. To enable third parties to carry out statistical analyses, technical, logistical or other functions on our behalf, including determining behavioural preferences to manage online advertising. For strategic development. For any purpose required by law or regulation. For accounting purposes. Sharing Information We may disclose your information to any company within Sherbet of companies by means of a centralised database to which all companies have access or by means of a direct transfer of data from one office to another. We may provide third parties, at our discretion, with certain aggregate statistical data about your use of our websites. This data will not include information that could personally identify you. With your consent, we may supply personal information to third parties. We reserve the right to access and to disclose personal information to comply with applicable laws and lawful government requests or requests by applicable regulatory bodies to operate our systems properly, or to protect either ourselves or our other users. We may transfer, sell or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or re-organisation of Sherbet group and all its subsidiary companies, associates and partners. You consent to the transfer of your personal information outside of the European Economic Area (which may not provide the same protection for such information as the United Kingdom provides) in the event that the processing of your information involves such a transfer. Monitoring emails We may monitor and keep records of email communications which you send to us and other communications with you in accordance with this policy and our other business interests.

Safeguards and Security

In addition to our safeguards, your personal information is protected in the UK by the Data Protection Act. This provides that the information which we hold about you should be processed fairly and lawfully and should be accurate, relevant and not excessive. The information should, where necessary, be kept up to date and not retained for longer than is necessary. For more information on the Data Protection Act and the Information Commissioner please see www.informationcommissioner.gov.uk <http://www.informationcommissioner.gov.uk/>

Cookies – what are they?

A “cookie” is a small text file, typically of letters and numbers (with an ID tag), which a server downloads on to your computer or mobile the first time you visit a website. This allows a website to recognise your device.  The server then sends a cookie either back to the website each time you visit it or to different website if you visit another website which recognises the same cookie.

Different cookies perform different functions. Some help you navigate through pages, storing “preferences” information and generally making the website easier to use. Other cookies identify products or goods you may be interested in and are used to provide you with tailored advertising, or to count the number of the times sites are visited, and which pages are the most popular.

Cookies contain very small amounts of information. Therefore they do not usually contain data from which you could be identified or personal data, although some cookies can be used to create a profile of your surfing habits.

Sherbet s website is set to allow a cookie called Google Analytics, estimated to be the most widely used website statistics service. It is a service that generates detailed statistics about the visitors to a website.  The statistics Sherbet receives include the average time users spend on the website, the amount of times the website is visited and which web pages are the most popular. Sherbet can use this data to enhance users’ web experience. It will never use any personal data.

How can Sherbet use cookies?

The law which applies to how v uses cookies and similar devices for storing information on your computer or mobile changed on 26 May 2011. The new legislation does not prevent website owners using cookies, but does specify that users must be informed of the use of cookies and be given choice as to which of their online activities are monitored.

The Information Commissioner’s Office has set guidance on the steps Sherbet , and other website owners, must take to comply with the legislative changes.  One of those steps is gaining your consent for Sherbet use of cookies, as described above.

How does Sherbet ask for consent?

As set out above, Sherbet uses a cookie for analytics and by visiting our website http://www.sherbettaximedia.com. Sherbet will assume you are happy with our use of cookies.

However if you do not consent to Sherbet use of cookies (or give consent but later change your mind) you are free to disable cookies at any time through your browser’s settings (for more information on how to do this, please see the “How to delete cookies” tab at http://www.allaboutcookies.org/cookies/). If you choose to disable cookies, please be aware that some parts of the website may not work properly and your site usage won’t be counted and measured as described above so Sherbet won’t be able to take your actions into account when analysing data and seeking to improve Sherbet service based on that analysis.

Where can I go to get more information?

If you would like more information on cookies generally, the new rules and the cookie Sherbet uses please see the below links:

http://www.allaboutcookies.org/cookies/

http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx

http://www.youronlinechoices.com/uk/your-ad-choices

http://en.wikipedia.org/wiki/Google_Analytics

These links are links to other sites which are outside Sherbet control and are therefore not covered by this policy. Sherbet accepts no liability or responsibility for the contents, use or otherwise of these sites.  The operators of these sites may collect information from you that will be used by them in accordance with their policy, which may differ from Sherbet.