Stuart Weitzman, luxury New York brand, recently opened their flagship London shoe and boot store in Regent Street.
Sherbet Media were delighted to help promote the launch of the new store with a convoy of London taxis featuring various creative designs.
As part of the campaign, Sherbet chauffeured the man himself, Stuart Weitzman, photographer Mario Testino and model Gigi Hadid to a PR photoshoot and event at The Royal Academy of Arts. Throughout this high-frequency campaign, the beautifully designed taxis were tracked using Sherbet’s unique telematics system to target the West End, Oxford Street, Regents Street and Bond Street.
Jai Pushkin, Sales and Marketing Manager at Sherbet Media said:
‘We are super excited to be working with such an iconic brand on a campaign encompassing each of the advertising elements Sherbet Media offers. Creating a real 360 campaign working in partnership with Havas and PSI, Stuart Weitzman chose to incorporate mobile, TV, OOH, PR and taxi telematics to achieve greater coverage. Having a brand like Stuart Weitzman launch their store with Sherbet was a real momentous event and we were honoured to have passengers such as Gigi Hadid, Stuart Weitzman and Mario Testino enjoying the comfort of our First Class taxis.’