This month, Sherbet Media joined forces with Beautycon Media to advertise their sell-out event ‘Beautycon Festival London’ at London Olympia.
Beautycon Media decided to promote their event, held on 3rd December, with Sherbet Media’s branded taxis to maximise their impacts across London. They also received an hour’s free PR for photographs with special guests and fans outside the venue.
This year marks the second year the festival has been held in the capital, and featured guest appearances from famous faces in the beauty and online blogging industries, such as Rochelle Humes, former member of pop band The Saturdays.
Melissa Myers, Sales Executive at Sherbet Media said:
‘Sherbet Media worked with Beautycon Media to drive sales for their second annual event at London Olympia. Prior to the festival, we implemented the idea of promo codes to increase ticket sales and raise awareness – targeting high profile areas of London. Alongside this, we offered telematics tracking and PR, providing branded taxis outside the venue ready for a photo shoot. Our team were delighted to attend Beautycon Festival London, and we look forward to working on further projects next year.’
Jody Bennett-Manus, Festival Marketing Manager at Beautycon Media commented:
‘Our taxi wraps looked great and were a unique, creative way to elevate our marketing efforts. You can really expand your reach when your marketing is on the move. Thanks to Sherbet Media for all their efforts. We look forward to working on more campaigns in the future.’