Philippine Airlines recently launched a new taxi advertising campaign in collaboration with Sherbet Media, featuring four unique taxi superside designs.
Each of the colourful creatives aims to attract Londoners to the different destinations Philippine Airlines fly to. These include: Philippines, New Zealand, Australia and Papua New Guinea.
The airline’s advertising campaign has been fitted on 50 taxis across Sherbet’s growing London taxi fleet, and can be spotted on the roads in the capital throughout the month of May.
Sales and Marketing Manager at Sherbet Media, Jai Pushkin, said: ‘We are delighted to be working with Philippine Airlines again for a 2016 taxi superside campaign. This year, the creatives are raising awareness of four remarkable destinations passengers can fly to with the airline. We look forward to collaborating with the brand again in the future.’
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