The famous Pears soap recently began a large livery taxi campaign with Sherbet Media, as part of a brand re-launch across the UK. To promote their ‘Pure Since 1807’ advert, the iconic Pears soap created a heritage campaign with Sherbet London taxis playing a key role.
Planned by Mindshare, booked by Kinetic and created by Adam & Eve DDB, the taxi campaign forms part of a wider OOH campaign featuring large-format DOOH, underground, bus and rail formats. The eye-catching white, textured livery advert is branded with the words ‘Invented 1807, believed in ever since’.
Pears | Pure & Gentle since 1807
The Pears taxi campaign includes digital advertising with Sherbet Media’s in-taxi TV screens, mobile Wi-Fi and telematics within Sherbet London’s premier livery fleet, along with free product samples for the public.
Jai Pushkin, Sales & Marketing Director at Sherbet Media, said: ‘The team at Sherbet Media are delighted to be working with Unilever, Mindshare & Kinetic on their latest campaign for Pears Soap. The brand has a heritage in the UK dating back to 1807, being the world’s first transparent soap. Made with natural oils and glycerine, Pears technological advancements have been brought into the 21st century for this exciting re-launch. Utilising the tradition of the London taxi and Sherbet’s technology consisting of telematics tracking systems, mobile and digital Out of Home and free product samples, this Pears campaign is our most exciting yet.’