Recruitment company City Calling has launched a taxi superside campaign with Sherbet Media, advertising their tailored career website that matches jobs to individuals’ personality and skills.
The campaign spans across 50 of Sherbet’s taxis, each with tip seat adverts and branded receipts. Like many of Sherbet Media’s clients, City Calling has made use of the telematics system, which allows clients to see which areas the taxis are targeting in London, how many journeys they take and how many are in the city at one time.
On the successful taxi advertising campaign, Georgi Smith, Head of Marketing at City Calling commented: ‘Industry expertise, quality wrapping and live GPS telematics systems all contributed to a successful campaign run for us by Sherbet Media. We had clients, candidates and colleagues constantly sharing photos of the City Calling branded taxis that had been spotted in central London. We have gained great brand awareness from this campaign and have already built this into next year’s strategy.’
Jai Pushkin, Sales and Marketing Manager at Sherbet Media said: ‘The team at City Calling gave us quite a specific brief to help enhance their London Underground advertising across key stations in central London. Using our proprietary telematics systems we were able to choose drivers whose data points reflected a high propensity to be stationed at these ranks to ensure high coverage and frequency across our superside fleet. We are delighted with the campaign and to be working with such a dynamic brand as City Calling. We look forward to working together on future campaigns.’
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